Gamers have already seen not-so-inconspicuous product placements in several games, and they can expect in-game advertising to be taken to the next level. Apparently Google has devised "AdSense for Games," an advertising system that can be implemented in future games.
Here's how AdSense works, as shown in demos: an in-game character may suddenly pre-empt and announce a video advertisement, which immediately follows.
The idea of having an in- game character suddenly advertising for a product is, in a sense, a bit disorienting. However, the guys at Google have reportedly tested AdSense for Games for quite some time now, so it's better to wait for it's actual implementation before we can pass judgement.
Despite having tested the application extensively, Google still held back from releasing AdSense for Games at the moment, a fact that baffled some people from the gaming industry. "I don t know what s taking them so long. They could move into this market very quickly, given what they have shown off," said one of the sources.
Related articles:
- Double Fusion on in-game advertising and the role of the gaming industry
- Sony to open up PS3, in-game ads coming to PS3 games
- The politics of in-game advertisements
